Capitol Toyota

Winner of the First-Ever Toyota Green Initiative Contest Announced

 TORRANCE, Calif. (March 9, 2011) -- The Toyota Green Initiative, an environmental stewardship platform designed to empower the collegiate audience to adopt a sustainable lifestyle, closed the 2011 CIAA (Central Intercollegiate Athletic Association) Tournament by announcing the winner of the first-ever Toyota Green Initiative Contest. Toyota, the Official Automotive Partner of the 2011 CIAA Tournament, raised green consciousness and furthered dialogue around sustainability through a series of

In the auto industry, or any industry for that matter, "value" has become a kind of buzz word. It seems like everyone is using it. The question for many consumers is: What brands have the best value? Luckily for car shoppers, there are third-party firms dedicated to measuring value in the automotive industry. One such company, Vincentric, recently named Toyota as "Best Passenger Car Value for 2011".

To earn this industry-acclaimed distinction from Vincentric, Toyota