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The first generation Toyota Prius was the first mass-produced hybrid vehicle and is currently sold in more than 70 countries around the world. The Toyota Prius Plug-In, based on the 3rd generation, might be the newest addition to the Prius Family of Cars, but that doesn't mean it's having any trouble fitting right in. In fact, the all-new Prius Plug-In outsold both the Volt and LEAF in April.

If you want to look

Do you remember playing "The Game of Life?" If so, then you may be delighted to know that Toyota is incorporating the classic Hasbro board game into a new advertising campaign for the 2012 Toyota Prius c.

Why "The Game of Life" specifically? The Toyota Prius c is an all-new subcompact hybrid that's aimed at the Millennial Generation - young professionals who are often in the midst of facing at least one of life's

It doesn't matter if you're a new driver, an experienced driver, a passenger, or a pedestrian; Toyota is trying to keep you safe. And in knowing that keeping the general public properly educated is half the battle, Toyota recently teamed up with the Discovery Channel to air a new documentary titled Life Behind the Wheel.

As implied by its name, Life Behind the Wheel is an in-depth exploration of the driving habits of

Toyota Serves Up Super Funny Ad for 2012 Super Bowl

Japanese automaker Toyota will serve up a witty 60-second ad for this year's Super Bowl, which centers around the "reinvented" 2012 Toyota Camry. The new Camry is among the many "reinvented" things in the video. As the spokesman explains, Toyota couldn't stop at the new Camry; it has to reinvent several other things as well, from a couch made of supermodels to cops that give massages.

The funny ad spot is one of

January is a great month for car enthusiasms, as it the beginning of Auto shows around the world. Every year, amazing cars are unveiled and this January 2012 is no exception. One of the most impressive vehicles to make its debut at the Detroit Auto Show, is the Toyota NS4Concept.

This new Toyota, represents a new kind of hybrid model, beyond the Toyota Prius family.

The NS4, set to hit production lines

Toyota Prius C Officially Launches in Japan

The recently announced Toyota Prius C is already gaining quite a bit of traction in the automotive world. That's because the compact hybrid has already been released in Japan, and it's wowing motorists with its stellar fuel economy, modern design, and approachable price. That said, Capitol Toyota would like to take a minute to share some of the details surrounding this already-lauded hybrid with you, so that you can get a picture of

Toyota Expected to Race the Prius in Super GT Series

Until recently, Toyota was known for racing the Corolla Axio GT300 in Japan's Super GT Series. This year, however, some new regulations and limitations to the performance of a vehicle within the GT300 segment is forcing many automakers to rethink what vehicle they put on the track. Rather than simply walk away from the series all together, Toyota is taking the opportunity to focus on a new area of performance of their own.

The

Celebrating 25 Years of Solid Toyota Production in Kentucky

It's hard to believe that it's already been 25 years since Toyota opened its plant in Georgetown, Kentucky, but it's true. But, perhaps even more shocked are the plant's employees, some of whom have been working there since day one.

Take for instance, Susan Whitney; she was hired to work at the plant one month before production began. "I did not set a goal to work 25 years (at the plant

Toyota Invites You to be an FT-86 World Reporter

The Toyota FT-86 is almost here, and Toyota needs your help to spread the word! Our favorite Japanese automaker is asking drivers in the greater [Geo] area and beyond to capture a pic of the FT-86 and upload it to the "FT-86 World Report" website. The site then takes fan pictures and compiles them into one streaming montage, which showcases the new rear-wheel drive coupe prowling the streets.

How does Toyota expect us to take

Toyota Developing Crash-Avoidance Technology

According to the National Highway Traffic Safety Administration (NHTSA), more than 4,000 pedestrians were hit by cars in the U.S. in 2009 alone. And more recently, a study performed by the District Department of Transportation reveals that more accidents occur in the crosswalks of Washington, D.C. than the in the streets. Wondering if anything could be done about this?

Toyota is actually working on this issue. More than increasing crash safety, Toyota

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