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Prius Prime Wins KBB Electric/Hybrid Best Buy of 2017 Award

There's a lot of buzz in the green-car world about the 2017 Prius Prime. What's so "prime" about it? Unlike the Toyota Prius, which is a conventional hybrid, the Prius Prime is a plug-in hybrid. That means users may plug it in to an outlet to give the battery additional charge, just like an electric car. On one full battery charge, the 2017 Prius Prime can drive up…

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Toyota's Collaborative Atmosphere Leads to Major Breakthrough in Magnesium Battery Tech

Ever since Michael Faraday invented the first, crude electrical power generator in the 19th century, the world's technological progress has been tied to finding better sources of electric power. From your cell phone, to your car, to your home, everything runs on batteries!

There has been an arms race for who can make better, smaller, longer-lasting batteries. The new Toyota Prius just upgraded from nickel-metal hydride...

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Making Waves At CES

Today is the second day of the Consumer Electronics Show and as expected, Toyota is taking to it like a duck to water thanks to the exciting Mirai. With no harmful emissions, the Mirai really has a lot to offer for a greener future.

The Mirai promises to make the world look differently at how they drive, much in the way the Toyota Prius did. Eventually other automakers released their own hybrid or electric models…

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Toyota Hybrid Sales Top Four Million Around the World

Toyota recently recorded the four-millionth sale of a hybrid vehicle. The Japanese automaker introduced its first hybrid back in 1997, and they've been expanding their offerings ever since. Today, Toyota sells a total of 18 different hybrid models in over 80 countries around the world. So the fact that they've hit four-million sold isn't really that shocking.

What may be shocking to hear, however, is that of all the countries in the

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1,654 Toyota Prius Plug-In Hybrid Sold in April

The first generation Toyota Prius was the first mass-produced hybrid vehicle and is currently sold in more than 70 countries around the world. The Toyota Prius Plug-In, based on the 3rd generation, might be the newest addition to the Prius Family of Cars, but that doesn't mean it's having any trouble fitting right in. In fact, the all-new Prius Plug-In outsold both the Volt and LEAF in April.

If you want to look

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Get the Most Out of Your Toyota Hybrid

If you are looking for a new car, it is certainly the time to consider the hybrid market. With the price of gas on the rise, we here at Capitol Toyota are answering more and more questions from the Salem, Wilsonville, Portland and Beaverton, OR area drivers about hybrid models, like the Toyota hybrid models, now including the Toyota Prius, Prius v, Prius c, Prius Plug-In and Camry Hybrid.

We can certainly understand that some

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Toyota Invites You to Play "The Game of Life with Prius c"

Do you remember playing "The Game of Life?" If so, then you may be delighted to know that Toyota is incorporating the classic Hasbro board game into a new advertising campaign for the 2012 Toyota Prius c.

Why "The Game of Life" specifically? The Toyota Prius c is an all-new subcompact hybrid that's aimed at the Millennial Generation - young professionals who are often in the midst of facing at least one of life's

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