"We're sharing a side of Toyota that many are not aware of and engaging the public in a way we've never done before," Bill Fay, group vice president of marketing for Toyota Motor Sales, said. "We're shining a light on some of our revolutionary technologies, which have been used to improve people's quality of life, in order to encourage the public to help us identify the next big 'idea for good.'"
"Ideas For Good" technologies include:
1) Total Human Model for Safety (THUMS) An advanced injury-simulation software that measures more than the conventional crash test dummy can.
2) Hybrid Synergy Drive® (HSD) HSD converts braking energy into electricity. The hybrid system helps lower emissions while raising mpg.
3) Solar Powered Ventilation System The Toyota Prius offers this system that helps keep the interior air temperature near the outside ambient temperature, when the vehicle is parked in direct sun.
4) Touch Tracer Display An advanced touch-activated display system that allows drivers to control music, temperature and other features from the steering wheel without taking their eyes off the road. Touch Tracer is the first display system in the world to allow steering wheel controls to read out on the instrument panel.
5) Advanced Parking Guidance System (APGS) Available on the Toyota Prius, this system utilizes ultrasonic sensors in the front and rear bumpers to detect open parking spaces and helps guide the car into those spaces with only soft driver braking.
Examples of how these technologies are already being used include the THUMS by Wake Forest Baptist Medical Center, which applies injury-simulation software to study how football players get injured. Submit your "Ideas for Good" online at YourIdeasforGood.com.
Check out all the good ideas for a new Toyota now at Capitol Toyota - 2575 Mission St SE, Salem, OR 97302.
SOURCE: http://www.reuters.com/article/idUS312336394520101112
