In the auto industry, or any industry for that matter, "value" has become a kind of buzz word. It seems like everyone is using it. The question for many consumers is: What brands have the best value? Luckily for car shoppers, there are third-party firms dedicated to measuring value in the automotive industry. One such company, Vincentric, recently named Toyota as "Best Passenger Car Value for 2011".

To earn this industry-acclaimed distinction from Vincentric, Toyota had to beat out its top competitors in eight key areas impacting a vehicle's overall value: depreciation, insurance, repairs, maintenance, fuel economy, opportunity cost (the cost of having your money in a vehicle rather than appreciating investment), and fees and taxes. Following their in-depth analysis, Vincentric reported that Toyota continues to have lower-than-expected ownership cost in all eight of the firm's cost categories and that the brand maintains a especially low depreciation rate.

So, you see; it's not just us saying it. Toyota really does offer unbeatable value. If you're in the market for a reliable car you can trust to take you the distance and retain its value along the way, you might just want to consider one of the vehicles from our 2011 lineup: Toyota Yaris, Toyota Corolla, Toyota Camry (and Camry Hybrid), Toyota Matrix, Toyota Prius, Toyota Avalon, Toyota Sienna, Toyota Tacoma, Toyota Tundra, Toyota RAV 4, Toyota Venza, Toyota Highlander (and Highlander Hybrid), Toyota FJ Cruiser, Toyota 4Runner, Toyota Sequoia, and Toyota Land Cruiser.

If you'd like to learn more about one or more of Toyota's 2011 vehicles, please contact Capitol Toyota located at 2575 Mission St SE, Salem, OR 97302. We're happy to share all the specs with you and/or set up a test drive.

Categories: New Inventory