Unlike playing a board game, buying your next automobile shouldn't feel like a roll of the dice. Toyota's latest ad campaign, "The Game of Life with Prius c," intends on shedding some light on the technological advances brought to you by the growing Prius Family line-up.
That "line-up" includes four alternative fueled models - Toyota Prius, Prius Plug-in, Prius v and of course, the "c."
That "c" represents "city" - this Prius is designed to function in urban settings, as well as gain the highest city rating of any non-electric vehicle. Prius c is estimated to receive 53 mpg, according to Toyota and EPA estimates.
"The Prius c campaign acknowledges the fact that buying a car is a big decision, as well as a new experience for many in this demographic," said Bill Fay, Toyota Marketing VP. "We wanted to give our customers something entertaining and engaging, yet familiar, they could identify with while introducing a vehicle to help them navigate this exciting new chapter in their lives."1
Available at Capitol Toyota in Salem, OR, the dealership is one of many seeing new customers thanks to this nostalgic 'Game of Life' based commercial. Don't be surprised if Toyota builds an online version to play, complete with Prius c game piece.
Source: 1http://www.bradenton.com/2012/03/12/3934097/toyota-debuts-integrated-marketing.html
