It's no real surprise to us at Capitol Toyota that social media plays a large role in the car buying process in today's digital world. This is especially the case when it comes to hybrid vehicles; we understand that you want to weigh the input of both your friends and automotive experts on these social channels. When it comes to the total media value derived from social media, it seems as if the Toyota Prius is the most discussed.
The reputable social media company GenSent found out that the Prius' vehicles that you see in our Salem, OR Toyota showroom had the highest social media value within the hybrid segment. This is based on data that has been tracked from Google, Twitter, Facebook and Youtube. The experts at GenSent take the overall mentions from the social channels then convert it into a monetary score. When it comes to the Toyota Prius, that score is the equivalent to 14.5 million dollars in media value.
Pretty cool huh?
This is all due to the 86,000 Twitter mentions that the vehicle received from January to April which is about three times more than its competition. One particular tweet from Top Gear's Jeremy Clarkson received over 8,000 retweets which is impressive to say the least.
To see what the buzz is, stop by Capitol Toyota in Salem, OR and we can show you this vehicle firsthand. Our dealership is located at 739 Auto Group Avenue we can give you the rundown on its hybrids features and also show you the rest of the new Toyota lineup.
[INFO] http://www.autonews.com/apps/pbcs.dll/article?AID=/20130526/RETAIL03/130529921/toyota-prius-generates-most-online-buzz-study-says#
