In science, you talk about "quantitative" data and "qualitative" data. Quantitative means something you can put a number to-- how many degrees Fahrenheit, how many grams, how many inches, etc.
Qualitative data is softer-- how something makes you feel.
Usually, how much fun something is falls under the realm of qualitative. You might ask participants to fill out a survey, and rate their experience. It's one way to gather data, but it isn't the best way.
To test out the new Toyota Tacoma, Toyota brought in a neuroscientist, and fitted competitors with an electrodermal-sensing wrist band. The wristband measures physiological signs of fun, and stress, and assigns points.
The winners? The team having the most fun!
So when was the last time you got out and had some fun? On-road or off, the Toyota Tacoma delivers measurable results in creating happiness. Visit Capitol Toyota to test drive the Tacoma, or another brilliant new Toyota today.
