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Toyota is planning on rolling out a full line of various Prius cars under that new nameplate. So far, a minivan, small car and plug-in variants are headed to dealership lots over the next two years. The Japanese automaker will start its sale of a Prius station wagon / minivan next summer, as either a 2011 or 2012 model.

Toyota's plug-in version of the Prius that can get 30 miles on a charge