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The Prius may be Toyota's poster child. However, the company is invested in more than just electric/gas hybrids. You might remember back in 2008 when the Japanese automaker promised to display a CNG-electric hybrid Camry at the Los Angeles Auto Show. "With this concept, we are confirming our interest in pursuing CNG [natural gas],"¹ said Irv Miller, Vice President, Toyota Motor Sales' U.S. division.

Since 2008, we haven't really heard

Winner of the First-Ever Toyota Green Initiative Contest Announced

 TORRANCE, Calif. (March 9, 2011) -- The Toyota Green Initiative, an environmental stewardship platform designed to empower the collegiate audience to adopt a sustainable lifestyle, closed the 2011 CIAA (Central Intercollegiate Athletic Association) Tournament by announcing the winner of the first-ever Toyota Green Initiative Contest. Toyota, the Official Automotive Partner of the 2011 CIAA Tournament, raised green consciousness and furthered dialogue around sustainability through a series of

Toyota is planning to launch its new Collaborative Safety Research Center at its technical safety center in Ann Arbor, MI. The new Research Center will provide additional work for over 1,000 Toyota employees who work in Ann Arbor as well as a complex in York Township.

Senior Executive Administrator for External Affairs at Toyota Technical Center, Bruce Brownlee, says, "Our president made a commitment to Congress to take a leadership role in automotive safety

For years now, Tesla has been working very hard to become profitable while making drive trains that will help save the world. They have a good product and with the help of Toyota, they may just make it.

Yes, Tesla has big investments of its own, but when you're losing $50 Million per year to stay in business, that cash goes quickly. But Tesla is here to stay - and Toyota knows this, which is

As we know the Japanese Toyota car maker has always been an "Avant-Gardiste". And Toyota newest automotive innovation may help protect us from the sun. Indeed, according to reports "Toyota has invented an innovative glass technology that claims to reduce ultraviolet (UV) light penetration into the front of the car by approximately 99 per cent,".

The glass will be used in various new Toyota cars' front door and will be launched on international markets

At a ceremony at New York City Hall, President and CEO of Toyota Motors North America, Yoshi Inaba, introduced the all new Toyota Prius Plug-in. He presented models to Mayor Michael Bloomberg and Janette Sadik-Khan, commissioner of the city department of transportation.

There's an app for...well pretty much everything these days. And now an Internet Radio app on new Toyota models can help you out of a bind. The Japanese auto maker announced it is working with Clear Channel to integrate a mobile app, iheart radio, into some of its vehicles next year.

The iheart app is currently available for iPhone, Blackberry, Android, and Windows Phone 7. It lets you listen to more than 750

Toyota's new ad campaign "Ideas for Good" is an initiative opened to the public, accepting submissions through February 28, 2011. A panel of judges will then choose the best ideas based on what Toyota tech people can apply to make our world better.

"We're sharing a side of Toyota that many are not aware of and engaging the public in a way we've never done before," Bill Fay, group vice president of

What a year for Toyota - after so much worry about customer loyalty the Japanese auto maker posts a quintupling of their profits. Toyota Motor Corp. revealed a fivefold increase in profit $1.34 billion in the second quarter of its fiscal 2011 ended March 31, 2011, up from $258.26 million in the same quarter of their previous fiscal year. The profit was boosted by marketing strategy, along with cost reduction measures incorporated by the

Toyota hybrid cars are leading the march for a "Future Car Challenge" - Toyota low carbon / low emission cars will be out in force at a November RAC Future Car Challenge event. Three generations of the ground breaking and award winning Toyota Prius hybrid will be the stars of this annual event.

On November 6th, electric, hybrid and low-emission rides are going to travel a 60-mile course from Brighton to London. This is part of a