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In science, you talk about "quantitative" data and "qualitative" data. Quantitative means something you can put a number to-- how many degrees Fahrenheit, how many grams, how many inches, etc.

Qualitative data is softer-- how something makes you feel.

Usually, how much fun something is falls under the realm of qualitative. You might ask participants to fill out a survey, and rate their experience. It's one way to gather data, but it isn't the best way.

To test out the new Toyota Tacoma, Toyota brought in a neuroscientist, and fitted competitors with an electrodermal-sensing wrist band.

Is the Toyota RAV4 king of the compact crossover class? Well, as we at Capitol Toyota aren't trying to overstate our case, we will say this:

It's most certainly in the conversation.

And here to highlight its most salient qualities is Autotrader pundit, Jabari Jones. Take a moment to hear him out right now:

There's a trio of trim levels available for the RAV4. In the interest of brevity, we'd like to tell you a bit about the base LE model.