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The New Toyota Tacoma is Quantitatively Fun

In science, you talk about "quantitative" data and "qualitative" data. Quantitative means something you can put a number to-- how many degrees Fahrenheit, how many grams, how many inches, etc.

Qualitative data is softer-- how something makes you feel.

Usually, how much fun something is falls under the realm of qualitative. You might ask participants to fill out a survey, and rate their experience. It's one way to gather data, but it isn't the best way.

To test out the new Toyota Tacoma, Toyota brought in a neuroscientist, and fitted competitors with an electrodermal-sensing wrist band.

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Autotrader Delineates '5 Reasons to Buy' 2015 Toyota RAV4

Is the Toyota RAV4 king of the compact crossover class? Well, as we at Capitol Toyota aren't trying to overstate our case, we will say this:

It's most certainly in the conversation.

And here to highlight its most salient qualities is Autotrader pundit, Jabari Jones. Take a moment to hear him out right now:

There's a trio of trim levels available for the RAV4. In the interest of brevity, we'd like to tell you a bit about the base LE model.

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