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The new Toyota Yaris is coming soon and at Capitol Toyota in Salem, OR we are excited to share what you can expect from the Yaris next generation!

The new 2012 Yaris will be offered in both three-door and five-door models, ranging in MSRP starting at $14,115 for the first one, and for $17,200 for the five-door SE version.

The new Yaris is powered by a 1.5-liter engine, producing 106 horsepower at

The Toyota Prius may be the best-selling hybrid in America. But, it isn't exactly known for its aggressive performance. However, that's about to change.

While they'll continue to offer Prius drivers the peace of mind that comes with superb mileage and low emissions, Toyota is adding an available PLUS Performance package (featuring components from the  new PLUS hybrid performance line) to the 2011 model. Toyota explains, "PLUS is an evolution of hybrid

Oh rumors... they start, they spread, they grow, they spread some more. Have you heard the one about the new Toyota Prius v hybrid being delayed for up to a year?

No doubt this was an imaginative spin-off of official news that the Toyota Prius alpha hybrid minivan will be slightly delayed. Contact Capitol Toyota, would like to put the record straight. The Prius v hatch is still on schedule to arrive on showroom floors this

In the auto industry, or any industry for that matter, "value" has become a kind of buzz word. It seems like everyone is using it. The question for many consumers is: What brands have the best value? Luckily for car shoppers, there are third-party firms dedicated to measuring value in the automotive industry. One such company, Vincentric, recently named Toyota as "Best Passenger Car Value for 2011".

To earn this industry-acclaimed distinction from Vincentric, Toyota

Toyota led all brands at the IntelliChoice 2011 Overall Value of the Year Awards. In total, the Japanese automaker took home seven awards for its new vehicle lineup. Toyota Motor Sales is responsible for Lexus as well, which dominated all luxury makes with a total of four trophies. Together Toyota and Lexus vehicles garnered over half of the trophies awarded at the ceremony and 11 top honors.

In response to receiving the awards, Don Esmond

An urban oriented car designed to appeal young drivers with an approachable price tag and envious fuel economy, the Toyota Scion iQ is perhaps best known for appealing to buyers super-practical sensibilities. It's not your typical track car by any stretch of the imagination… Or, is it?

Sure, at first glance it seems unlikely that the Toyota Scion iQ would find itself track bound. But, when you consider its exceptional light weight and long

Quality Control (QC) is a key factor affecting the integrity of automakers end product and ultimately customer satisfaction and loyalty worldwide. In an effort to further step up their QC, Toyota has opened two more U.S. product field quality offices.

Located in Houston, Texas and Jacksonville, Florida, the offices will put more Toyota researchers in the field to help catch and address quality problems as early as possible. These new offices will complement two

Toyota Motor Corp. has been seen as the auto industry's leader of technology for the larger part of the past decade. In large part, the Prius is to thank.

 

Despite the recent rise in competition from market competitors, Toyota is doubling its bet on its decade old hybrid technology, which combines a traditional gasoline powered engine with an electric motor to boost fuel economy.

At the 2011 Detroit auto show, Toyota unveiled the first

For years now, Tesla has been working very hard to become profitable while making drive trains that will help save the world. They have a good product and with the help of Toyota, they may just make it.

Yes, Tesla has big investments of its own, but when you're losing $50 Million per year to stay in business, that cash goes quickly. But Tesla is here to stay - and Toyota knows this, which is

Toyota seems determined to keep a promise that each model in its lineup will have a hybrid version. With the large amount of models ready to hit us next year, it's hard to tell which of them will have a bigger impact. For Toyota, high-profile models will come in the form of updated versions of already existing variants, including revised versions of existing technology.