Ten-Year Old Toyota Hybrid Priuses Defy Early Critics

The roll-out of the Chevy Volt and Nissan Leaf electric cars in recent months has ignited a debate over this new technology.

Skeptics are posing questions about possible ghosts in the machine, wondering how long the batteries will perform at top level, worried about the length of the battery life, and want to know what it will cost to replace a battery if required.

If those questions sound familiar, it's because skeptics were asking…
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Toyota Raises Green Consciousness with African American at the 66th CIAA Basketball Tournament

Winner of the First-Ever Toyota Green Initiative Contest Announced

 TORRANCE, Calif. (March 9, 2011) -- The Toyota Green Initiative, an environmental stewardship platform designed to empower the collegiate audience to adopt a sustainable lifestyle, closed the 2011 CIAA (Central Intercollegiate Athletic Association) Tournament by announcing the winner of the first-ever Toyota Green Initiative Contest. Toyota, the Official Automotive Partner of the 2011 CIAA Tournament, raised green consciousness and furthered dialogue around sustainability through a series of

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Toyota Named "Best Passenger Car Value in America for 2011"

In the auto industry, or any industry for that matter, "value" has become a kind of buzz word. It seems like everyone is using it. The question for many consumers is: What brands have the best value? Luckily for car shoppers, there are third-party firms dedicated to measuring value in the automotive industry. One such company, Vincentric, recently named Toyota as "Best Passenger Car Value for 2011".

To earn this industry-acclaimed distinction from Vincentric, Toyota

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Toyota Prius : 62 MPG Goal

Toyota Prius can do 62 mpg. As Jim Colon, Toyota vice president for product communication announced this week "Whatever goal [the Obama administration] establishes, Toyota will be prepared to meet. If it's 62 miles a gallon, we'll be able to achieve that."

But according to Auto News: "Martha Voss, another Toyota spokeswoman, said which a carmaker was not endorsing a 62 mpg aim, adding which Toyota considers it too early to pinpoint the

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Toyota Triumphs All at IntelliChoice's '2011 Best Overall Value of the Year Awards'

Toyota led all brands at the IntelliChoice 2011 Overall Value of the Year Awards. In total, the Japanese automaker took home seven awards for its new vehicle lineup. Toyota Motor Sales is responsible for Lexus as well, which dominated all luxury makes with a total of four trophies. Together Toyota and Lexus vehicles garnered over half of the trophies awarded at the ceremony and 11 top honors.

In response to receiving the awards, Don Esmond

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Toyota's New Track-Ready Scion iQ

An urban oriented car designed to appeal young drivers with an approachable price tag and envious fuel economy, the Toyota Scion iQ is perhaps best known for appealing to buyers super-practical sensibilities. It's not your typical track car by any stretch of the imagination… Or, is it?

Sure, at first glance it seems unlikely that the Toyota Scion iQ would find itself track bound. But, when you consider its exceptional light weight and long

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Toyota Optimizes QC

Quality Control (QC) is a key factor affecting the integrity of automakers end product and ultimately customer satisfaction and loyalty worldwide. In an effort to further step up their QC, Toyota has opened two more U.S. product field quality offices.

Located in Houston, Texas and Jacksonville, Florida, the offices will put more Toyota researchers in the field to help catch and address quality problems as early as possible. These new offices will complement two

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Toyota to Invest Half-Billion Dollars in New Safety Research Center

Toyota is planning to launch its new Collaborative Safety Research Center at its technical safety center in Ann Arbor, MI. The new Research Center will provide additional work for over 1,000 Toyota employees who work in Ann Arbor as well as a complex in York Township.

Senior Executive Administrator for External Affairs at Toyota Technical Center, Bruce Brownlee, says, "Our president made a commitment to Congress to take a leadership role in automotive safety

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Toyota Prius Family Grows

Toyota Motor Corp. has been seen as the auto industry's leader of technology for the larger part of the past decade. In large part, the Prius is to thank.

 

Despite the recent rise in competition from market competitors, Toyota is doubling its bet on its decade old hybrid technology, which combines a traditional gasoline powered engine with an electric motor to boost fuel economy.

At the 2011 Detroit auto show, Toyota unveiled the first

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Toyota RAV4 Electric

For years now, Tesla has been working very hard to become profitable while making drive trains that will help save the world. They have a good product and with the help of Toyota, they may just make it.

Yes, Tesla has big investments of its own, but when you're losing $50 Million per year to stay in business, that cash goes quickly. But Tesla is here to stay - and Toyota knows this, which is

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