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As we know the Japanese Toyota car maker has always been an "Avant-Gardiste". And Toyota newest automotive innovation may help protect us from the sun. Indeed, according to reports "Toyota has invented an innovative glass technology that claims to reduce ultraviolet (UV) light penetration into the front of the car by approximately 99 per cent,".

The glass will be used in various new Toyota cars' front door and will be launched on international markets

At a ceremony at New York City Hall, President and CEO of Toyota Motors North America, Yoshi Inaba, introduced the all new Toyota Prius Plug-in. He presented models to Mayor Michael Bloomberg and Janette Sadik-Khan, commissioner of the city department of transportation.

Toyota seems determined to keep a promise that each model in its lineup will have a hybrid version. With the large amount of models ready to hit us next year, it's hard to tell which of them will have a bigger impact. For Toyota, high-profile models will come in the form of updated versions of already existing variants, including revised versions of existing technology.

There's an app for...well pretty much everything these days. And now an Internet Radio app on new Toyota models can help you out of a bind. The Japanese auto maker announced it is working with Clear Channel to integrate a mobile app, iheart radio, into some of its vehicles next year.

The iheart app is currently available for iPhone, Blackberry, Android, and Windows Phone 7. It lets you listen to more than 750

Toyota's new ad campaign "Ideas for Good" is an initiative opened to the public, accepting submissions through February 28, 2011. A panel of judges will then choose the best ideas based on what Toyota tech people can apply to make our world better.

"We're sharing a side of Toyota that many are not aware of and engaging the public in a way we've never done before," Bill Fay, group vice president of

What a year for Toyota - after so much worry about customer loyalty the Japanese auto maker posts a quintupling of their profits. Toyota Motor Corp. revealed a fivefold increase in profit $1.34 billion in the second quarter of its fiscal 2011 ended March 31, 2011, up from $258.26 million in the same quarter of their previous fiscal year. The profit was boosted by marketing strategy, along with cost reduction measures incorporated by the

Reduce, reuse, recycle. Toyota believes in keeping it green - that's why the Japanese auto maker has been ahead of the hybrid car competition for the last decade. Now, the company is reaching out to help those with electric car batteries recycle their used powerplants.

Traditional vehicles impliment lead-acid batteries; hybrid cars typically incorporate a separate nickel metal hydride (called NiMH) or Lithium-ion (called Li-ion) battery to generate electric power.

The world's Number 1

Toyota hybrid cars are leading the march for a "Future Car Challenge" - Toyota low carbon / low emission cars will be out in force at a November RAC Future Car Challenge event. Three generations of the ground breaking and award winning Toyota Prius hybrid will be the stars of this annual event.

On November 6th, electric, hybrid and low-emission rides are going to travel a 60-mile course from Brighton to London. This is part of a

Toyota is planning on rolling out a full line of various Prius cars under that new nameplate. So far, a minivan, small car and plug-in variants are headed to dealership lots over the next two years. The Japanese automaker will start its sale of a Prius station wagon / minivan next summer, as either a 2011 or 2012 model.

Toyota's plug-in version of the Prius that can get 30 miles on a charge